10 Best Toothpaste Of 2026
Toothpaste — Reviews, Recommendations & Updated Buying Guide October 2026
Colgate Maximum Cavity Protection Toothpaste
Why We Love It
Colgate Toothpaste Advanced White
Why We Love It
Colgate Max Fresh Toothpaste with Cooling Crystals
Why We Love It
Closeup Triple Fresh Gel Toothpaste
Why We Love It
Sensodyne Sensitivity Toothpaste for Sensitive Teeth
Why We Love It
Colgate Total Active protection
Why We Love It
Colgate Toothpaste Max Fresh Cool Mint
Why We Love It
Colgate Optic White Charcoal Whitening Toothpaste 75ml Pack
Why We Love It
Colgate Maximum Cavity Protection Toothpaste Great Regular
Why We Love It
Closeup Triple Fresh Gel Toothpaste
Why We Love It
Quick Pick
10 Best Toothpaste Of 2026
Quick Pick
Colgate Maximum Cavity Protection Toothpaste, Fluoride Toothpaste with Calcium, Clinically Proven for Stronger and Whiter Teeth, 4x75ml, 4 Pack
Colgate Toothpaste Advanced White, Whitening Toothpaste, 4x100 ml, 4 Pack
Colgate Max Fresh Toothpaste with Cooling Crystals, Cool Mint Gel Toothpaste, Travel Size - 50ml
Closeup Triple Fresh Gel Toothpaste, Menthol Fresh, for 24HR fresh breath, 75ml x 4
Sensodyne Sensitivity Toothpaste for Sensitive Teeth, Fresh Mint, 100 ml / 3.4 Fl.Oz Ea. - 3 Packs
Colgate Total Active protection, toothpaste, Clean Mint, Helps stop problems before they start, 3x75ml
Colgate Toothpaste Max Fresh Cool Mint, Blue Gel Toothpaste, with Cooling Crystals, 6x75 ml, 6 Pack
Colgate Optic White Charcoal Whitening Toothpaste 75ml Pack Of 2
Colgate Maximum Cavity Protection Toothpaste Great Regular Flavour 120 ml (4Pack)
Closeup Triple Fresh Gel Toothpaste, Red Hot, for 24HR fresh breath, 75ml x 4
Buying Guide: Toothpaste
📋 Table of Contents
1What fluoride level should I look for in toothpaste?
Standard toothpaste contains 1000-1500 ppm fluoride, which is effective for most adults and provides cavity protection. If you have sensitive teeth or gum issues, check the label for lower fluoride options or look for sensitivity-specific formulas.
2Should I choose whitening or regular toothpaste?
Whitening toothpaste works gradually through mild abrasives and can help remove surface stains, but regular toothpaste cleans just as well for daily use. Go for whitening if you drink coffee or tea regularly and want subtle lightening—otherwise, save money with standard options.
3What's the difference between sensitive teeth and cavity protection formulas?
Sensitive toothpaste contains desensitizing agents that block sensation to the nerve, while cavity-protection formulas focus on fluoride strength and strengthening enamel. Choose sensitive if you experience pain with hot or cold foods; otherwise, standard cavity protection is sufficient for most people.
4Is buying a larger tube worth it compared to smaller ones?
Larger tubes (100ml+) offer better value per use and reduce packaging waste, so they're worth buying if you have a family or use toothpaste regularly. Single-use travel sizes are only practical if you need portability for work or travel.
5What ingredients should I avoid or look for in toothpaste?
Avoid toothpastes with high abrasive levels (high RDA score) if you have enamel erosion or receding gums, and check for SLS (sodium lauryl sulfate) if you get mouth ulcers. Look for ADA-approved formulas and ingredients like potassium nitrate for sensitivity or calcium compounds for stronger enamel.
How we choose
Our editors are people who genuinely love testing and writing about products. We compare each product's real-world usability and strengths, then distill what matters most into our own "Why We Love It" points — so you get an honest, at-a-glance sense of what counts before you buy.