10 Best Hair Dye Of 2026

Hair Dye — Reviews, Recommendations & Updated Buying Guide October 2026

Sara
By Sara · Product Reviewer
Updated October 2026
Sort:
🏆Our Top Pick
L'Oreal Paris Excellence Crème Permanent Hair Dye
01
9.9
Exceptional
(4,609 reviews)
🔥 6 interested

L'Oreal Paris Excellence Crème Permanent Hair Dye

L'Oreal
DISCOUNTED TODAY

Why We Love It

Hyaluronic acid nourishes hair as it colors, leaving it soft and vibrant
Triple care formula protects color integrity through every strand
5 medium brown shade delivers bold, even color with zero harsh streaks
Not available in all programs
L'Oreal Paris Excellence Crème Permanent Hair Dye
02
9.6
Exceptional
(769 reviews)

L'Oreal Paris Excellence Crème Permanent Hair Dye

L'Oreal
DISCOUNTED TODAY

Why We Love It

100% gray coverage hides every strand with rich, deep dark brown
Triple care formula nourishes hair with hyaluronic acid for silky smooth results
4 dark brown shade blends seamlessly for a natural, even finish
Not available in all programs
Garnier Nutrisse Ultra Crème Hair Color
03
9.3
Excellent
(4,627 reviews)

Garnier Nutrisse Ultra Crème Hair Color

Garnier
GREAT EVERYDAY PRICE

Why We Love It

Outstanding ultra crème texture glides through hair effortlessly
Exceptional 100% gray coverage in rich darkest brown
Vegan and cruelty-free formula aligns with your values
Not available in all programs
Garnier Nutrisse Ultra Crème Hair Color
04
9.1
Excellent
(704 reviews)

Garnier Nutrisse Ultra Crème Hair Color

Garnier
GREAT EVERYDAY PRICE

Why We Love It

100% gray coverage that blends seamlessly with your natural hair tone
Truffle Medium Natural Brown gives a sophisticated, natural look that feels effortless
Vegan & cruelty-free formula that respects your values and your hair
Not available in all programs
Polar Hair Dye Shampoo
05
8.9
Very Good
(3,043 reviews)

Polar Hair Dye Shampoo

Polar
GREAT EVERYDAY PRICE

Why We Love It

Smart budget pick that refreshes color with every wash
Jet black hair dye shampoo keeps grays constantly covered
Skip separate coloring steps and shampoo simultaneously
Not available in all programs
Revlon ColorSilk with Bond Repair Hair Color
06
8.7
Very Good
(591 reviews)

Revlon ColorSilk with Bond Repair Hair Color

Revlon
GREAT EVERYDAY PRICE

Why We Love It

11 soft black color delivers bold, rich tones with ease
3pk pack gives you extra coverage for multiple uses
Bond repair technology strengthens hair with each application
Ammonia-free formula protects hair from damage
Not available in all programs
L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair
07
8.5
Very Good
(3,981 reviews)

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair

L'Oreal
GREAT EVERYDAY PRICE

Why We Love It

Practical multi-faceted shimmering creates rich auburn dimension
Cherry Crush adds warmth and depth to medium tones
Single kit delivers salon-quality intense color easily
Not available in all programs
Garnier Nutrisse Ultra Crème Hair Color
08
8.4
Good
(4,304 reviews)

Garnier Nutrisse Ultra Crème Hair Color

Garnier
GREAT EVERYDAY PRICE

Why We Love It

Still worth the look
Not available in all programs
Garnier Nutrisse Ultra Crème Hair Color
09
8.2
Good
(2,331 reviews)

Garnier Nutrisse Ultra Crème Hair Color

Garnier
GREAT EVERYDAY PRICE

Why We Love It

It will get the job done
Not available in all programs
Clairol Textures & Tones Permanent Hair Dye
10
8
Good
(1,598 reviews)

Clairol Textures & Tones Permanent Hair Dye

Clairol
DISCOUNTED TODAY

Why We Love It

1B Silken Black transforms your hair into a sleek, midnight masterpiece
100% gray coverage blends every strand with seamless confidence
Cream formula glides on like a whisper, leaving no harsh lines behind
Pack of 1 ensures you’re ready for your next bold, lasting look
Not available in all programs

Quick Pick

10 Best Hair Dye Of 2026

Quick Pick

Buying Guide: Hair Dye

1What's the difference between permanent and semi-permanent hair dye?

Permanent dye uses ammonia to open the hair cuticle and deposit color deep inside, lasting until your hair grows out, while semi-permanent sits on the surface and fades gradually after 4-6 weeks. Choose permanent if you want lasting coverage or need to go significantly darker/lighter, and semi-permanent if you want to test a color or prefer less damage.

2How do I know if a dye will work on my current hair color?

Check the shade guide on the box—most brands show results on light, medium, and dark hair, so you can see what to expect. If your hair is very dark or previously dyed, you may need a lighter shade or developer with higher volume to achieve the desired result.

3What's the difference between developer volumes (10, 20, 30, 40)?

Higher volume developers process color faster and lift darker hair more dramatically, but they also cause more damage and dryness. Use 10-20 volume for root touch-ups or maintaining color, and 30-40 volume only if you're making a dramatic lightening change on healthy hair.

4Should I buy salon-quality dye or drugstore brands?

Drugstore dyes work fine for simple color maintenance, but salon brands offer better condition boosters and more nuanced shades if you're doing complex color work. Spend more if you have damaged hair, want precise results, or are making a drastic change.

5How much dye do I need for my hair length?

One standard box covers shoulder-length hair; if your hair is very long or thick, you may need 1.5 to 2 boxes to ensure full coverage. Check the bottle volume and your hair thickness before buying—it's better to have extra than run out mid-application.

How we choose

Our editors are people who genuinely love testing and writing about products. We compare each product's real-world usability and strengths, then distill what matters most into our own "Why We Love It" points — so you get an honest, at-a-glance sense of what counts before you buy.