10 Best 77 Inch Smart Tv Of 2026

77 Inch Smart Tv — Reviews, Recommendations & Updated Buying Guide October 2026

Jean
By Jean · Product Reviewer
Updated October 2026
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🏆Our Top Pick
Samsung 77-Inch Class OLED 4K S85F Series
01
9.9
Exceptional
(3,295 reviews)
🔥 6 interested

Samsung 77-Inch Class OLED 4K S85F Series

Samsung
DISCOUNTED TODAY

Why We Love It

77-inch display becomes your personal cinema without leaving home
Object Tracking Sound Lite follows action across the screen in real-time
Color Booster Pro reveals hidden details in dark and bright scenes
Not available in all programs
LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby
02
9.6
Exceptional
(2,034 reviews)

LG 77-Inch Class OLED evo AI 4K C5 Series Smart TV w/Dolby

LG
DISCOUNTED TODAY

Why We Love It

Dolby Atmos wraps sound completely around you
AI Super Upscaling reveals hidden detail
Reliable LG evo technology with filmmaker mode
Not available in all programs
Samsung 77-Inch Class OLED S84F Series Samsung Vision AI
03
9.3
Excellent
(3,753 reviews)

Samsung 77-Inch Class OLED S84F Series Samsung Vision AI

Samsung
GREAT EVERYDAY PRICE

Why We Love It

Solid choice for OLED lovers seeking 2025 innovation
NQ4 AI Gen2 Processor upscales older content beautifully
Motion Xcelerator 120Hz keeps action perfectly fluid
Pantone Validated colors match professional studio standards
Not available in all programs
LG 77-Inch Class OLED Evo AI 4K C6 Series Smart TV w/Dolby
04
9.1
Excellent
(5,382 reviews)

LG 77-Inch Class OLED Evo AI 4K C6 Series Smart TV w/Dolby

LG
GREAT EVERYDAY PRICE

Why We Love It

77-inch OLED screen dazzles with lifelike depth and infinite contrast
Dolby Vision and Atmos breathe cinematic magic into every scene
AI Super Upscaling turns every show into a 4K masterpiece
Smart TV with Alexa control brings your living room to life
Not available in all programs
Samsung 77-Inch Class S90H Series
05
8.9
Very Good
(5,254 reviews)

Samsung 77-Inch Class S90H Series

Samsung
GREAT EVERYDAY PRICE

Why We Love It

Practical option pushes Samsung 77-inch OLED to limits
Glare Free OLED lets you watch anytime without squinting
4K AI Upscaling Pro elevates streaming quality dramatically
AI Motion Enhancer Pro smooths movement to perfection
Not available in all programs
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV
06
8.7
Very Good
(3,543 reviews)

Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV

Sony
GREAT EVERYDAY PRICE

Why We Love It

77-inch BRAVIA XR8B transforms your space into premium cinema
Sony processing technology delivers uncompromising image perfection
Largest screen makes every moment feel epic and enveloping
Not available in all programs
LG 77-Inch Class OLED AI 4K B6 Series Smart TV w/Dolby Atmos
07
8.5
Very Good
(4,303 reviews)

LG 77-Inch Class OLED AI 4K B6 Series Smart TV w/Dolby Atmos

LG
GREAT EVERYDAY PRICE

Why We Love It

77-inch OLED screen brings cinematic depth and color to life
HDR10 and Dolby Vision make every detail shine
AI upscaling transforms old content into something new
2026 model offers premium features without the premium price
Not available in all programs

Quick Pick

10 Best 77 Inch Smart Tv Of 2026

Buying Guide: 77 Inch Smart Tv

1Is a 77 inch TV too big for my living room?

A 77 inch TV works best in rooms where you sit at least 9-10 feet from the screen; any closer and you'll strain your neck watching it. Measure your viewing distance and check if the TV fits your wall space before buying, as it's difficult to return something this size.

2What's the difference between 4K and 8K for a 77 inch TV?

4K has plenty of sharp, detailed content available right now, while 8K is still rare and expensive with very limited streaming options. For most viewers, a quality 4K TV offers better value since there's far more content to watch.

3Does refresh rate matter on a 77 inch TV if I'm not gaming?

For movies and TV shows, a 60Hz refresh rate is perfectly fine; you only need 120Hz if you game regularly or watch lots of sports. Higher refresh rates add cost without much real-world benefit for casual streaming and cable viewing.

4What's more important: brightness or contrast for a 77 inch TV?

Contrast matters more for picture quality since it affects how detailed dark and bright scenes look, while brightness mainly helps if your room is very bright or if you watch in daylight. Check the contrast ratio and local dimming features rather than focusing only on brightness specs.

5Should I spend more on a premium brand or choose a budget model?

Premium brands offer better picture processing, more reliable software updates, and superior customer support, which matters for a TV you'll keep for 5+ years. Budget models can look good in-store but often have slower interfaces and poor upscaling of lower-quality content, so they're worth the upgrade if you use your TV daily.

How we choose

Our editors are people who genuinely love testing and writing about products. We compare each product's real-world usability and strengths, then distill what matters most into our own "Why We Love It" points — so you get an honest, at-a-glance sense of what counts before you buy.